Taking a look at how online content has transformed contemporary media

Taking a look at how online content has transformed contemporary media

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Having a look at how the internet has altered the way we are accessing media and present affairs.

In the digital media landscape, what we see online is largely elected by algorithms which are formed by our online behaviours. Each social media platform uses its own automated system to put forward new material and suggest material that will appeal to the user. The types of media content examples that will be revealed to a user is created to keep people engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are subjected to, producing more segmentation and bias amongst users around social issues. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would acknowledge the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user created content in the media landscape.

The rise of internet content has entirely changed what is suggested by the term mass media. Previously, mass media adhered to a hierarchical arrangement, using a top-down media design. Usually, a small group of professionals, such as newspaper publishers or broadcasters, who would develop material for large audiences who primarily just consumed it. However, at present, with the help of the internet, the face of media has seen significant modification, making the consumption and availability of media much more accessible and interactive. With . access to popular social media platforms, new media examples are revealing that people can produce and share their own material, just as easily as they can consume it. Social media has enabled anyone to add to public conversations, rather than simply the significant media firms consequently as a result, mass media is no longer managed by a couple of big voices. Rather, it is spread out across countless user stories around the globe.

In the present day, online platforms have made it substantially easier for everyone to produce and distribute material. Formerly, producing material for a wide audience mandated access to a collection of crucial resources and funding. Presently, with the use of smartphones and typical digital technologies, digital media content examples for instance, short form videos, blog articles and podcasts can be quickly created with simply a few basic devices, as well as reaching a large audience, very quickly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking channels, indicating that social media has developed a place for underrepresented communities to share their narratives.

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